Lifebelt: people show how a seatbelt saved their lives

This is a shocking portrait of the power of seat belts. Major accidents often leave these big scars, but that’s the price you have to pay to save your life. It is easy to imagine what such an accident would have been like if the driver had not been wearing a seat belt.

The initiative to produce these portraits is taken by the New Zealand Ministry of Transport. The campaign aims to reduce the number of deaths on the roads. Statistics show that up to 90% of fatal accidents are caused by drivers and passengers not wearing seat belts.

The project involves real victims of road accidents, whose injuries are recreated by SFF PROFX.


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